September 11 , 2025

Goth Luxe Transitioning Alt Makeup from Day to Night

Estrella Marisol

Gothic vibes don’t need to be relegated to after-dark affairs. With the right products

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Gothic vibes don’t need to be relegated to after-dark affairs. With the right products and techniques, you can pull off edgy, alternative-inspired looks that are subtle and refined enough for daytime—and easily elevate them for evening intensity. Here's how to transform your look using four standout palettes from Jolie Beauty: CarnEvil, Sirens, Zombified, and Ethereality. The beauty of gothic makeup lies in its adaptability, offering a way to express your personality without compromising on polish or sophistication. A touch of muted burgundy or soft pastel shimmer can whisper rebellion in the office, while deeper tones and glittering accents bring out your bold alter ego when the sun sets. These palettes are designed to help you play with contrast—between light and shadow, softness and edge, restraint and drama. 

The Ingredients: Palette Essentials

1.Step Into the Dark Carnival of Color


A macabre carnival brought to life in shadow form, CarnEvil blends twenty mattes, two metallics, two multichromes, and three pressed glitters. Think deep teals, vibrant oranges, eerie purples, and dramatic blacks—all wrapped in circus-carnival fantasy.

Picture description: A Carnival of Shadows and Secrets | CarnEvil Palette

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2.Unleash the Song of the Deep


Channeling mermaid enchantment, Sirens Palette offers a spectrum of 13 creamy mattes, 5 glitters, 2 multichrome metallics, and 4 chameleon pressed glitters. Expect lush greens, fuchsias, blues, and iridescent finishes that shimmer magically.

Picture description: Mysteries of the Enchanted Deep | Sirens Palette

3. Awaken Your Inner Undead Glow


Perfect for a Halloween-ready aesthetic, Zombified Palette delivers UV and neon-reactive shades—16 intense mattes, 2 glitters, and 6 foiled shimmers—that glow under blacklight, with a spooky, undead industrial edge.

Picture description: When the Night Comes Alive | Zombified Palette

4.Whispers from a Dreamworld Sky


Rooted in fairy-core fantasy, Ethereality Palette ethereality blends pastel hues, creamy mattes, shimmering metallics, pressed glitters, and two mesmerizing multichromes named Fairy Dust and Evenstar—ethereal and woodland-inspired.

Picture description: A Touch of Otherworldly Light | Ethereality Palette

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The Day Look: Subtle Gothic Allure

Foundation of Restraint

Start with a soft, neutral base: apply a matte beige or taupe shadow in your crease to act as a gentle definition.

CarnEvil (Understated Drama)

  • Apply a muted matte—like a soft burgundy or lavender (e.g., Masquerade or Magician)—lightly in the crease for subtle depth.

  • Sweep a pale matte (Spotlight) across the lid to brighten without demanding attention.


Sirens (Color with Softness)

  • Opt for creamy mattes in olive or teal—Temptress or Triton—as a delicate liner-like wash across the lid.

  • Skip glitter entirely for daytime, or dab a tiny amount of multichrome (Song or Pearl) at the outer corner—sheer shimmer without shimmer overload.


Zombified (Soft Glow)

  • Choose a muted matte—for example, a neon shade like Virus—apply softly along the lash line as a subtle hint of color.


Ethereality (Dreamy Pastels)

  • Sweep a soft pastel matte as a wash, then add just a touch of shimmer or multichrome like Fairy Dust on the inner corner to catch light gently.

Finish this daytime look with a thin line of eyeliner and mascara—nothing too bold. Keep lips nude or lightly tinted to let the eyes whisper rather than shout.

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The Night Look: Ramp Up the Goth

When the sun sets, let your eyes unleash their dark glamour.

CarnEvil (Full Freakshow)

  • Deepen the crease with a dark matte, like Sinister or Freakshow, blended upward and outward to elongate the eye.

  • Layer a multichrome like Strange or Unusual on your lid for high-impact, diabolically shimmering color.

  • Add metallic (Pandemonium or Rotten Candy) to the inner corner or center of the lid for extra dimension.

Sirens (Enchanted Siren Eyes)

  • Create a sultry cat-eye inspired by the viral "siren eyes" trend—define and smudge a deep olive or teal along both upper and lower lash lines, extending outward and upward.

  • Intensify the lid with chameleon pressed glitter or multichrome like Pearl or Song to strike that hypnotic, otherworldly effect.

Zombified (Glow & Grit)

  • Amp up the neon/glow effect—pack UV-reactive mattes or foiled shimmers onto the lid or inner corner for a club-ready, undead glow under blacklight.

  • Smudge a darker matte (like deep teal or black) along the outer corner for smoky depth.

Ethereality (Fairycore, Intensified)

  • Layer shimmering pastel satins or multichrome (Evenstar) across the lid, then deepen the crease with a contrasting mauve or navy matte to create dimension and contrast.

Complete with bold eyeliner—think winged or smoky—volumizing mascara, and vampy lipstick (think deep plum or blackened red) to tie the look together.

Quick Transition Breakdown

Step

Daytime Look

Nighttime Transformation

Base

Soft neutral crease wash

Deepen crease with black or burgundy matte

Lid Color

Pale matte or light pastel wash

Pack multichrome/shimmer on lid for high drama

Outer Edge

Light contour with mid-tone

Smudge deep matte outward for smoky elongation

Highlight/Shimmer

Touch of multichrome or shimmer

Amp up with chameleon or foiled sparkle

Eyeliner & Lashes

Thin line + mascara

Bold wing or smoky liner + dramatic lashes

Lips

Nude or light tint

Dark berry, plum, or deep matte for vampy contrast

 

  • Blend strategically: Transitions are seamless when shadows are blended well; add pigment layer by layer.

  • Keep proportions in check: For daytime, focus on one feature—usually eyes. Evening allows full-face drama.

  • Play with textures: Mattes soften, glitters pop, multichromes mesmerize—smart layering creates luxe contrast.

  • Adapt to mood: Use Ethereality for ethereal elegance, Sirens for color enchantment, CarnEvil for gothic carnival flair, or Zombified for neon-punk edge.

 

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By starting with subtle washes and building into rich, layered textures, you can effortlessly shift from “quietly gothic” to “Goth Luxe extraordinaire” with jolie beauty Whether it’s a soft siren lure at brunch or full CarnEvil spectacle on the dance floor—the darkness is always in reach. This versatility is what makes gothic-inspired beauty so timeless: it bends to your mood, your outfit, and your environment. With palettes like Sirens and Ethereality, you can experiment with softer hues that still hold an edge, while CarnEvil and Zombified give you the freedom to push boundaries when the occasion calls for boldness. The key is learning how to balance restraint with indulgence, so that your look feels intentional rather than overwhelming. Day-to-night transitions become second nature when you embrace blending, layering, and smart product choices. Gothic glamour isn’t about being loud at all times—it’s about creating an aura that can whisper or roar depending on how you choose to wear it. Ultimately, Goth Luxe is more than makeup—it’s a statement of artistry, individuality, and unapologetic self-expression.